Dossier, the perfume house for the next generation, introduced its first-ever celebrity fragrance, created in collaboration with award-winning artist, actor, and style icon mgk. 

Inspired by mgk’s latest album of the same name, Lost Americana is a rich, genderless fragrance that joins Dossier’s growing Originals line.

Sergio Tache, Founder & CEO of Dossier, said, 

“When we were exploring the opportunity to partner with mgk, an artist who embodies bold self-expression, it felt like the perfect evolution of that vision. Lost Americana is the product of months of collaboration, resulting in a truly unisex scent that perfectly captures the essence of both Dossier and mgk. This collaboration marks the first of many exciting partnerships with celebrities, and we’re proud to kick it off with mgk as we continue redefining what modern fragrance can be.”

The collaboration was first teased on August 10 at mgk Day in Cleveland, Ohio, an annual charity event created by mgk in 2022 to support his hometown. 

Dossier spritzed the Lost Americana scent around the festival, provided temporary tattoos designed in collaboration with Inked by Dani, and created an iconic photo moment inspired by mgk’s Lost Americana album cover.

Lost Americana is a rich, earthy, spicy, and sexy scent. The fragrance offers notes of incense, almond, pink pepper, nutmeg, myrrh, and cinnamon. Rich vetiver, patchouli, and suede meet gourmand notes, vanilla, and a touch of dark chocolate.

Starring mgk, the accompanying campaign captures his reverence for American nostalgia and 90s-inspired evocativeness. 

Set against a backdrop of the California desert, the fragrance’s visuals evoke feelings of yearning, longing, and belonging.

This collaboration represents a new chapter for Dossier, blending mgk’s distinctive style with the brand’s commitment to accessible, premium-quality fragrance. 

With Lost Americana, Dossier introduces not just a new scent but a cultural moment that redefines modern fragrance through collaboration, creativity, and self-expression.

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